The Locker Room

About The Locker Room

The Locker Room is a men’s personal-development coaching program built around three pillars — Focus, Accountability, Action — delivered over a structured 10-week program. Alongside the core program, the brand offers a free digital-entrepreneur workshop and a lead-magnet playbook for waitlist members. The positioning is direct: “Stop drifting. Start leading.”

The work

I designed and built the waitlist launch site in Next.js, along with the copy across the page. The site leads with a full-bleed video hero, then moves through waitlist benefits, the three-pillar system, the free workshop offer, and the playbook lead magnet — each section built to keep the single call to action (joining the waitlist) in view without competing navigation.

I also wrote and placed the required Facebook and earnings/income disclaimers in the footer, since the program markets income outcomes and runs paid traffic through Meta.